Privacy Policy

Effective Date: July 9, 2026

Waterbox USA LLC ("Waterbox," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit

www.waterboxaquariums.com (the "Site"), purchase our products, contact our customer support team, subscribe to our marketing communications, or otherwise interact with us.

This Privacy Policy also describes your privacy rights and the choices available to you regarding your personal information.

By accessing or using our Site or Services, you acknowledge that you have read and understand this Privacy Policy.

Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

Our website and online store
Customer accounts
Purchases and order fulfillment
Warranty registrations
Customer support communications
Live chat
Email and SMS marketing
Product reviews and questions
Promotions, contests, and giveaways
Social media interactions where applicable
Other online services operated by Waterbox that link to this Privacy Policy

This Privacy Policy does not apply to third-party websites, services, or applications that may be linked from our Site. We encourage you to review the privacy policies of those third parties before providing any personal information.

Information We Collect

Depending on how you interact with us, we may collect several categories of personal information.

Information You Provide to Us

You may voluntarily provide personal information when you:

Create an account
Place an order
Request a quote
Register a warranty
Contact Customer Support
Participate in live chat
Submit a product review or question
Subscribe to emails or SMS marketing
Enter a promotion or giveaway
Complete surveys
Apply for financing
Contact us through social media

The information you provide may include:

Identity Information

Name
Company name (if applicable)
Username
Customer account information

Contact Information

Email address
Telephone number
Billing address
Shipping address

Payment Information

When making a purchase, payment information is processed securely by our payment service providers. Waterbox does not store complete payment card numbers on our systems.

Depending on your payment method, payment information may be processed through providers such as:

Shopify Payments
Apple Pay
Google Pay
Bread Pay financing

These providers maintain their own privacy and security practices.

Order Information

We collect information relating to your purchases, including:

Products purchased
Order history
Order totals
Shipping method
Delivery information
Returns
Exchanges
Warranty claims

Customer Support Information

When you contact Waterbox, we collect information necessary to assist you, including:

Email correspondence
Customer service requests
Warranty inquiries
Photographs submitted for support
Product serial numbers
Troubleshooting information
Purchase verification
Shipping issues

Live Chat Communications

When you communicate with us using our live chat service, we collect information necessary to provide customer support.

This may include:

Your name
Email address
Order information
Messages you send
Files or images you upload
Chat transcripts
Device and browser information associated with the chat session

Live chat conversations may be recorded and retained for purposes including:

Customer support
Quality assurance
Employee training
Resolving disputes
Improving customer service

Please avoid sharing sensitive personal information, such as payment card numbers, Social Security numbers, or other confidential information through live chat unless specifically requested through a secure process.

Product Reviews and Questions

If you submit a product review, rating, question, or other content, we may collect:

Your name or display name
Review content
Photos you choose to upload
Product ratings
Responses to customer questions

This information may be publicly displayed on our Site.

Marketing Preferences

If you subscribe to our newsletters or SMS marketing, we may collect:

Email address
Mobile phone number
Marketing preferences
Communication history
Subscription status
Consent records where required by law

Information We Collect Automatically

When you visit our Site, certain information is collected automatically through your browser, device, and our technologies.

This information may include:

IP address
Browser type
Browser version
Device identifiers
Operating system
Language preferences
Time zone
Pages visited
Products viewed
Search terms
Referring websites
Exit pages
Date and time of visits
Clickstream data
Shopping cart activity
Purchase history
Website interactions

We use this information to understand how visitors use our Site, improve functionality, detect fraud, personalize your experience, and measure the effectiveness of our marketing efforts.

Cookies and Similar Technologies

Like most ecommerce websites, Waterbox uses cookies and similar technologies to improve your experience and operate our Site.

These technologies may include:

Cookies
Pixel tags
Web beacons
Local storage
Device identifiers
Software development kits (SDKs), where applicable

These technologies help us:

Remember your shopping cart
Keep you logged into your account
Save your preferences
Improve website performance
Measure website traffic
Understand customer behavior
Prevent fraud
Personalize content
Deliver relevant advertising
Measure advertising performance

Some cookies are necessary for the Site to function properly, while others help us improve our services or provide personalized marketing.

You may control cookies through your browser settings. However, disabling certain cookies may affect the functionality of portions of our Site.

Shopping Cart and Abandoned Cart Communications

If you begin the checkout process but do not complete your purchase, we may use cookies or similar technologies to remember your shopping cart and, where permitted by law and consistent with your communication preferences, send you reminder emails or SMS messages regarding your incomplete purchase.

Your SMS marketing consent and opt-in information will not be sold or shared with third parties for their own marketing purposes.

Analytics and Advertising Technologies

We use analytics and advertising technologies to better understand how visitors use our Site and to improve our products, services, and marketing.

These technologies may collect information about your browsing activity before and after visiting our Site.

Our service providers may include:

Google Analytics
Google Ads
Meta advertising technologies

These services help us:

Measure website traffic
Analyze customer behavior
Improve website performance
Measure advertising effectiveness
Deliver more relevant advertisements
Better understand customer interests

These providers may use cookies, pixels, or similar technologies in accordance with their own privacy policies.

Information Received from Third Parties

We may receive information about you from third parties, including:

Payment providers
Financing providers
Shipping carriers
Marketing partners
Analytics providers
Advertising partners
Customer review platforms

We may combine this information with information we already maintain in order to improve our services, fulfill orders, prevent fraud, and provide better customer support.

Information We Do Not Intentionally Collect

Our Site is intended for general consumers and aquarium enthusiasts. We do not knowingly collect sensitive personal information unless it is voluntarily provided as part of a customer support request or otherwise required to complete a transaction.

We ask that you do not submit highly sensitive information, including Social Security numbers, government-issued identification numbers, or financial account credentials, through email, live chat, product reviews, or other public communication channels.

2. How We Use Your Information

Waterbox uses your personal information to operate our business, fulfill our contractual obligations, provide customer support, improve our products and services, and communicate with you. The way we use your information depends on how you interact with us.

We may use your personal information for the following purposes.

Order Processing and Fulfillment

We use your information to:

Process and fulfill purchases
Verify and confirm orders
Process payments
Arrange shipping and delivery
Provide invoices and receipts
Communicate order updates
Process returns and exchanges
Administer warranties
Facilitate replacement parts and product support

Without certain information, such as your name, shipping address, or payment details, we may be unable to fulfill your order.

Customer Support

We use personal information to provide customer service before, during, and after your purchase.

This may include:

Responding to inquiries
Troubleshooting products
Processing warranty claims
Verifying purchases
Reviewing photographs or videos submitted for support
Assisting with replacement parts
Following up on unresolved issues
Documenting previous support interactions to provide consistent service

Support records may be retained so we can better assist you with future inquiries and maintain accurate service history.

Live Chat Communications

When you communicate with us through our live chat platform, we collect and retain chat communications to provide customer support and improve our services.

Chat transcripts may be stored and reviewed for purposes including:

Responding to your requests
Maintaining continuity between support interactions
Employee training
Quality assurance
Resolving customer disputes
Improving customer service processes
Maintaining records relating to warranty or order support

By using our live chat service, you acknowledge that your communications may be recorded and retained for these purposes.

Please do not transmit payment card numbers or other highly sensitive personal information through live chat unless specifically instructed through a secure process.

Product Registration and Warranty Services

When you register products or submit warranty claims, we use your information to:

Verify ownership
Confirm warranty eligibility
Process warranty requests
Ship replacement products or components
Maintain warranty history
Improve product quality and reliability
Identify recurring manufacturing issues

Warranty records may be retained for the duration of the applicable warranty period and for a reasonable period thereafter as required for legal, accounting, and customer support purposes.

Product Reviews and Community Content

If you submit a product review, rating, photograph, video, or question through our website, we may:

Publish your review
Display your name or chosen display name
Respond to your review or question
Feature reviews in marketing materials
Improve our products based on customer feedback

Reviews may remain publicly available unless removed in accordance with our moderation policies or applicable law.

Marketing Communications

If you choose to receive marketing communications from Waterbox, we may use your information to send:

Promotional emails
Product announcements
Educational content
Event notifications
Product launches
Sales and special offers
Newsletters
Customer surveys
SMS marketing messages (where you have opted in)

Marketing communications may be personalized based on information such as:

Purchase history
Browsing activity
Product interests
Geographic region
Previous interactions with our website

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails.

You may opt out of SMS communications by replying STOP or by following the instructions included in the message.

Opting out of marketing communications does not affect transactional communications relating to your purchases, warranty claims, shipping updates, recalls, or customer support.

SMS Communications

If you opt in to receive SMS messages from Waterbox, we may send:

Order updates
Shipping notifications
Promotional offers
Cart reminders
Product announcements
Customer service communications

Message frequency varies.

Message and data rates may apply depending on your mobile carrier.

Your SMS consent is not a condition of purchasing products from Waterbox.

SMS opt-in information and consent records are maintained to comply with applicable law.

We do not sell or share SMS opt-in information with third parties for their own marketing purposes.

Personalizing Your Experience

We may use your information to personalize your experience on our Site by:

Remembering your preferences
Displaying recently viewed products
Saving shopping cart contents
Recommending products
Displaying relevant educational content
Providing a more customized shopping experience

Analytics and Website Improvement

We continually analyze how visitors use our Site in order to improve its functionality and user experience.

This may include using information to:

Understand customer behavior
Improve website navigation
Optimize checkout performance
Improve mobile usability
Measure page performance
Identify technical issues
Test new website features
Improve search functionality
Better understand customer preferences

Where possible, analytics information is aggregated or de-identified before being analyzed.

Advertising and Marketing Performance

We may use information collected through cookies, pixels, and similar technologies to:

Measure advertising effectiveness
Understand campaign performance
Prevent repetitive advertising
Build audiences for future advertising
Display advertisements that may be more relevant to your interests

Advertising technologies help us understand which marketing efforts are effective while reducing irrelevant advertising.

Fraud Prevention and Security

Protecting our customers is an important part of our business.

We may use personal information to:

Detect fraudulent transactions
Prevent unauthorized purchases
Verify customer identity
Protect customer accounts
Investigate suspicious activity
Prevent abuse of promotions
Detect website attacks
Monitor security incidents
Enforce our Terms of Service
Protect Waterbox, our customers, and our business partners

Some fraud prevention activities may involve automated systems designed to identify potentially fraudulent transactions.

Financing Services

If you choose to finance your purchase through Bread Pay or another financing provider made available through our Site, we may share information necessary to:

Process financing applications
Verify identity
Complete financing transactions
Detect fraud
Comply with legal requirements
Provide customer support relating to financing

Any information provided directly to a financing provider is governed by that provider's privacy policy.

Legal Compliance

We may process personal information when necessary to:

Comply with applicable laws
Respond to lawful requests from government authorities
Respond to subpoenas or court orders
Protect our legal rights
Defend legal claims
Enforce our agreements
Prevent illegal activities
Meet tax and accounting obligations

Business Operations

We may also use personal information for legitimate business purposes, including:

Internal reporting
Financial auditing
Product development
Inventory planning
Customer satisfaction measurement
Employee training
Quality assurance
Business continuity planning
Corporate governance
Recordkeeping

Business Transfers

If Waterbox undergoes a merger, acquisition, financing transaction, corporate restructuring, bankruptcy, sale of assets, or similar business transaction, your personal information may be transferred as part of that transaction, subject to applicable law.

Artificial Intelligence

At this time, Waterbox does not use artificial intelligence to make automated decisions regarding customer purchases, warranties, or customer support interactions.

Customer communications submitted through our website or live chat are not used by Waterbox to train public artificial intelligence models.

Should our use of AI technologies materially change in the future, we will update this Privacy Policy to describe those practices.

Legal Bases for Processing (EEA, UK, and Similar Jurisdictions)

Where applicable under international privacy laws, we process personal information based on one or more of the following legal grounds:

Performance of a contract with you.
Compliance with legal obligations.
Our legitimate business interests, provided those interests are not overridden by your rights.
Your consent, where required by law.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.

3. How We Share and Disclose Personal Information

Waterbox does not sell your personal information for monetary compensation. However, we may share personal information with trusted third parties and service providers as necessary to operate our business, fulfill customer orders, provide our services, comply with legal obligations, and improve your experience.

We only share personal information when there is a legitimate business purpose or legal basis for doing so.

Service Providers

We work with carefully selected third-party service providers that perform services on our behalf. These providers may process personal information only as necessary to provide their services to Waterbox and are contractually required to protect the information they receive.

Depending on the services you use, we may share personal information with providers that assist us with:

Ecommerce platform hosting
Payment processing
Financing services
Fraud prevention
Shipping and order fulfillment
Customer support
Live chat services
Email communications
SMS communications
Marketing automation
Website analytics
Advertising measurement
Product reviews and customer feedback
Cloud storage and data hosting
Website security
Business operations

These providers are not authorized to use your personal information for their own marketing purposes except where you choose to interact directly with them.

Shopify

Our online store is powered by Shopify.

Shopify processes information necessary to operate our ecommerce platform, including:

Customer account information
Order information
Payment processing
Shopping cart functionality
Checkout services
Fraud prevention
Store analytics
Website hosting

Information processed through Shopify is subject to Shopify's own privacy practices in addition to this Privacy Policy.

Payment Processing

To securely process purchases, payment information may be processed by authorized payment providers.

Depending on your selected payment method, this may include:

Shopify Payments
Apple Pay
Google Pay

Payment information is transmitted directly to the applicable payment processor using industry-standard encryption.

Waterbox does not store complete payment card numbers on its own servers.

Financing Services

If you apply for financing through Bread Pay, certain information may be shared with Bread Financial and its service providers to:

Process financing applications
Verify identity
Evaluate eligibility
Prevent fraud
Service financing agreements
Comply with legal obligations

Information submitted as part of a financing application is governed by Bread Pay's own privacy practices.

Shipping and Delivery

To fulfill your orders, we share information necessary for shipment with shipping providers.

Depending on the shipping method selected, this may include:

Name
Shipping address
Telephone number
Email address (where applicable for delivery notifications)
Order details
Package information

Our shipping providers may include:

FedEx
United States Postal Service (USPS)

Shipping providers use this information solely to deliver your purchases and provide shipment tracking and delivery services.

Customer Support

We use Gorgias to manage customer support communications.

Information shared with our customer support platform may include:

Customer name
Email address
Telephone number
Order history
Warranty information
Chat transcripts
Support requests
Uploaded photographs
Product serial numbers
Customer correspondence

This information enables our support team to provide efficient and consistent customer service across multiple communication channels.

Email and SMS Communications

If you subscribe to marketing communications or receive transactional communications from Waterbox, we may use Klaviyo to deliver those communications.

Information processed for these purposes may include:

Name
Email address
Mobile phone number
Purchase history
Marketing preferences
Website interactions
Communication history

Klaviyo processes this information solely to provide marketing automation and customer communication services on our behalf.

Product Reviews

If you submit product reviews, ratings, photographs, or questions through our website, those submissions may be processed through Stamped.

Information processed may include:

Name or display name
Review content
Product ratings
Photographs
Questions and answers

Submitted reviews may be displayed publicly on our website.

Analytics Providers

We use analytics providers to better understand how visitors interact with our website.

These providers may collect information such as:

IP address
Browser information
Device information
Website usage
Pages visited
Time spent on pages
Referral sources
Purchase activity

Our analytics providers may include:

Google Analytics

Analytics data helps us improve website performance, customer experience, and product offerings.

Advertising Partners

We use advertising technologies to better understand the effectiveness of our advertising campaigns and to deliver relevant advertising.

Advertising technologies may be provided by companies including:

Google Ads
Meta Platforms (including Facebook and Instagram)

These technologies may use cookies, pixels, or similar technologies to measure campaign performance, understand customer interactions, and help deliver advertisements that may be relevant to your interests.

Legal Disclosures

We may disclose personal information when we believe disclosure is necessary to:

Comply with applicable law
Respond to lawful requests from government authorities
Respond to subpoenas, court orders, or legal process
Protect the rights, property, or safety of Waterbox
Protect our customers
Investigate fraud or suspected illegal activity
Enforce our Terms of Service or other agreements
Defend legal claims

Where appropriate and legally permitted, we may object to requests that we believe are overly broad or otherwise inconsistent with applicable law.

Corporate Transactions

Your personal information may be transferred or disclosed as part of a proposed or completed:

Merger
Acquisition
Sale of assets
Financing transaction
Bankruptcy
Corporate restructuring
Change in ownership

If such a transaction occurs, personal information will remain subject to applicable privacy laws, and we will take reasonable steps to ensure its continued protection.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.

Retention periods depend on the type of information involved, the nature of our relationship with you, and our legal obligations.

Examples include:

Information Type	Typical Retention
Customer accounts	Until account deletion or as required by law
Order history	As required for tax, accounting, warranty, and legal purposes
Warranty records	Duration of warranty plus a reasonable period thereafter
Customer support records	As necessary to provide support, maintain service history, and resolve disputes
Live chat transcripts	As reasonably necessary for customer support, quality assurance, training, and legal compliance
Marketing consent records	As required by applicable law
Product reviews	Until removed by you or Waterbox, subject to our moderation policies
Website analytics	In accordance with the retention settings of our analytics providers

When information is no longer needed, we will securely delete, anonymize, or otherwise dispose of it in accordance with our internal data retention practices.

Data Security

Waterbox maintains administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

These safeguards may include:

Encryption of sensitive information during transmission
Secure payment processing
Access controls
Role-based permissions
Password protection
Firewall protections
Security monitoring
Regular software updates
Employee training regarding information security
Physical safeguards for business facilities

Although we take reasonable steps to protect personal information, no method of transmitting or storing information over the Internet can be guaranteed to be completely secure.

Accordingly, Waterbox cannot guarantee absolute security of any information transmitted through our website.

International Data Transfers

Waterbox is headquartered in the United States.

If you access our website from outside the United States, your personal information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.

Those countries may have data protection laws that differ from those in your country of residence.

By using our website or providing your personal information, you acknowledge that your information may be transferred internationally as described in this Privacy Policy.

Where required by applicable law, we will implement appropriate safeguards to protect personal information transferred across international borders.

4. Your Privacy Rights

Depending on where you reside, you may have certain rights regarding the personal information that Waterbox collects and processes about you. These rights may vary based on applicable law and are subject to certain exceptions and limitations.

Waterbox is committed to honoring applicable privacy rights and providing customers with meaningful control over their personal information.

Your Privacy Choices

You may have the ability to:

Access the personal information we maintain about you.
Correct inaccurate or incomplete personal information.
Delete certain personal information, subject to applicable legal obligations.
Obtain a copy of your personal information in a portable format, where applicable.
Withdraw consent where processing is based on your consent.
Opt out of marketing communications.
Opt out of certain targeted advertising activities.
Appeal certain privacy rights decisions where required by law.

Not every right applies in every jurisdiction or under every circumstance.

Right to Access

You may request confirmation of whether we process your personal information and request access to the categories or specific pieces of personal information we maintain about you, subject to applicable legal exceptions.

Where required by law, we will provide the requested information in a readily understandable format.

Right to Correct

If you believe the personal information we maintain about you is inaccurate or incomplete, you may request that we correct or update the information.

We may request reasonable documentation to verify the accuracy of the requested correction.

Right to Delete

You may request that we delete personal information we have collected about you.

Please note that we may retain certain information where permitted or required by law, including information necessary to:

Complete transactions
Process returns or warranty claims
Maintain business records
Detect security incidents
Prevent fraud
Comply with tax, accounting, or legal obligations
Resolve disputes
Enforce our agreements

Deletion of certain information may affect your ability to access portions of our services or receive warranty support.

Right to Data Portability

Where required by applicable law, you may request a copy of certain personal information you have provided to us in a portable and, where technically feasible, machine-readable format.

Right to Opt Out of Marketing

You may opt out of receiving promotional emails at any time by clicking the "Unsubscribe" link included in our marketing emails.

If you receive SMS marketing messages from Waterbox, you may opt out by replying STOP to any marketing message or by following the instructions provided in the message.

Please note that opting out of marketing communications does not prevent us from sending transactional communications relating to:

Orders
Shipping updates
Product recalls
Warranty claims
Customer support
Security notifications

Cookie Choices

Most web browsers allow you to control or disable cookies through your browser settings.

You may also delete existing cookies from your device at any time.

Please note that disabling certain cookies may affect the functionality of our website, including shopping cart features, account login, and checkout functionality.

Targeted Advertising

Waterbox may use cookies and similar technologies to help deliver advertising that is more relevant to your interests.

You may opt out of certain personalized advertising through:

Your browser settings
Device privacy settings
Advertising industry opt-out tools
Privacy controls offered by participating advertising providers

Please note that opting out does not eliminate advertising entirely but may result in less relevant advertisements.

Global Privacy Control (GPC)

Where required by applicable law, Waterbox recognizes Global Privacy Control (GPC) signals as requests to opt out of certain targeted advertising or sharing activities.

Because browser technologies vary, not every browser supports GPC.

You can learn more about Global Privacy Control by visiting

https://globalprivacycontrol.org.

Do Not Track

Some browsers offer a "Do Not Track" ("DNT") setting.

Because there is currently no universally accepted standard for responding to Do Not Track signals, our website does not currently respond differently to DNT browser requests.

Where required by law, we instead honor applicable opt-out mechanisms such as Global Privacy Control where supported.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your state of residence, these rights may include:

Knowing what personal information we collect.
Accessing personal information.
Correcting inaccurate information.
Deleting personal information.
Receiving a portable copy of personal information.
Opting out of targeted advertising.
Opting out of profiling in furtherance of decisions producing legal or similarly significant effects (where applicable).
Appealing certain privacy decisions.

States with comprehensive consumer privacy laws currently include, among others:

California
Colorado
Connecticut
Delaware
Indiana
Iowa
Kentucky
Maryland
Minnesota
Montana
Nebraska
New Hampshire
New Jersey
Oregon
Rhode Island (when applicable)
Tennessee
Texas
Utah
Virginia

As additional state privacy laws become effective, Waterbox will update this Privacy Policy as appropriate.

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information.

These rights may include:

The right to know what categories of personal information we collect.
The right to know the purposes for which personal information is collected.
The right to know the categories of third parties with whom information is shared.
The right to request deletion.
The right to request correction.
The right to receive a portable copy of certain information.
The right to limit the use of sensitive personal information where applicable.
The right to opt out of certain targeted advertising or sharing activities.
The right not to receive discriminatory treatment for exercising your privacy rights.

Waterbox does not discriminate against consumers who exercise their privacy rights.

Sale and Sharing of Personal Information

Waterbox does not sell personal information in exchange for monetary compensation.

However, certain advertising technologies, including cookies and pixels used for personalized advertising, may constitute "sharing" or "targeted advertising" under certain state privacy laws.

Where applicable, consumers may exercise their right to opt out of these activities.

Sensitive Personal Information

Waterbox does not use or disclose sensitive personal information for purposes that require offering a separate right to limit its use under applicable privacy laws.

Any sensitive information voluntarily provided as part of a customer support request is used solely for the purpose of responding to that request or fulfilling our legal obligations.

Exercising Your Privacy Rights

To submit a privacy request, please contact us using one of the following methods:

Email

support@waterboxaquariums.com

Mail

Waterbox USA LLC

320 W. Sabal Palm Place, Suite 100

Longwood, Florida 32779

United States

Please include sufficient information to allow us to verify your identity and understand the nature of your request.

Depending on the request, we may ask you to provide additional information necessary to verify your identity before processing your request.

Authorized Agents

If applicable law permits, you may authorize another individual or organization to submit a privacy request on your behalf.

Before fulfilling a request submitted by an authorized agent, Waterbox may require:

Written authorization signed by you;
Verification of your identity; and
Verification of the authorized agent's authority to act on your behalf.

Appeals Process

Residents of states that provide an appeals process for denied privacy requests may submit an appeal if they believe their request was improperly denied.

Appeals should be submitted in writing to:

support@waterboxaquariums.com

Please include:

Your original request;
The date of the request;
Any correspondence received from Waterbox; and
The reason you believe the request should be reconsidered.

We will review your appeal in accordance with applicable law and notify you of our decision within the timeframe required by law.

Response Time

We strive to respond to verified privacy requests promptly.

Response times may vary depending on applicable law and the complexity of the request.

If additional time is required, we will notify you as permitted by law.

5. Children's Privacy, Changes to This Privacy Policy, and Contact Information

Children's Privacy

Waterbox products and services are intended for individuals who are at least 18 years of age or the age of majority in their jurisdiction.

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age.

If we become aware that we have inadvertently collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information as soon as practicable.

Parents or legal guardians who believe that their child has provided personal information to Waterbox may contact us using the information provided below, and we will promptly investigate and respond to the request.

If additional privacy protections apply in your jurisdiction regarding minors, Waterbox will comply with those applicable legal requirements.

Third-Party Websites

Our website may contain links to third-party websites, products, services, or applications for your convenience.

This Privacy Policy applies only to information collected by Waterbox. We are not responsible for the privacy, security, or content practices of third-party websites or services.

When you leave our website or interact with a third-party service, we encourage you to review that party's privacy policy before providing any personal information.

Account Security

If you create an account on our website, you are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices.

You are responsible for all activities that occur under your account unless caused by Waterbox's negligence or failure to maintain reasonable security measures.

If you believe your account has been compromised or used without authorization, please contact us immediately so appropriate measures can be taken.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

Our business operations;
Our products or services;
Technology;
Applicable laws and regulations; or
Industry best practices.

When we make material changes to this Privacy Policy, we will revise the "Effective Date" at the beginning of the policy and, where required by applicable law, provide additional notice through our website or by other appropriate means.

Your continued use of our website or services after an updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Privacy Policy, to the extent permitted by applicable law.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us using the information below.

Waterbox USA LLC

320 W. Sabal Palm Place, Suite 100

Longwood, Florida 32779

United States

Email:

support@waterboxaquariums.com

We recommend including "Privacy Request" in the subject line of your email to help us direct your inquiry to the appropriate team.

Accessibility

Waterbox is committed to making our website and privacy information accessible to all individuals, including those with disabilities.

If you require this Privacy Policy in an alternative format or need assistance exercising your privacy rights, please contact us using the information provided above, and we will make reasonable efforts to accommodate your request.

Effective Date

Effective Date: July 9, 2026

This Privacy Policy supersedes all previous versions published by Waterbox USA LLC.

Final Notes

This Privacy Policy is intended to explain how Waterbox collects, uses, shares, stores, and protects personal information while providing transparency regarding your privacy rights under applicable laws.

Our commitment to privacy includes:

Collecting only the information reasonably necessary to operate our business and provide our products and services;
Using personal information responsibly and transparently;
Working with trusted service providers that maintain appropriate safeguards;
Protecting personal information through administrative, technical, and physical security measures;
Respecting the privacy rights afforded to our customers under applicable law; and
Continuously reviewing and improving our privacy and security practices as our business and legal obligations evolve.

We encourage you to review this Privacy Policy periodically to remain informed about how we protect your information and your available privacy choices.